Privacy Policy

Last updated: August 2026

Who We Are

PoweredLeads is operated by PoweredLeads Ltd, a company registered in England and Wales (company number 17398455). Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Serving HVAC contractors across the United States · Operated from the UK, and we provide lead generation services for HVAC contractors and other home improvement businesses across the United States.

PoweredLeads Ltd is the data controller for the personal data described in this policy.

Contact: hello@getpoweredleads.com

What Data We Collect

Information you give us

When you fill in our contact form, complete the availability check at /start/, or get in touch, we collect:

  • Your name and email address
  • Phone number (if provided)
  • Company name and business details
  • Your ZIP codes and other quiz answers (licensing status, monthly volume goal, callback capacity)
  • Any consent choices you make (see "Consent Basis for Contact" below)
  • Any other information you include in your message

Information collected automatically

When you visit our website, we collect anonymous usage data to understand how visitors use the site. This includes pages visited, the referring website, browser and device information, and general interactions with the site.

This data is collected using PostHog, configured in cookieless mode, with data processed on servers in the European Union. See "Analytics & Tracking" below for exactly what is and is not stored in your browser.

Consent Basis for Contact (TCPA)

The availability check at /start/ captures two separate consent choices before we, or a contractor you are matched with, contact you about an inquiry:

  • Required — contact consent: "I agree PoweredLeads may contact me about my inquiry by phone, text, or email." This is the consent we rely on to call, text, or email you about the inquiry you raised. Replying to your own request is the only use we make of it: we do not use autodialers or prerecorded messages, consent is never a condition of purchase, and standard message and data rates may apply to texts.
  • Optional — marketing consent: a separate, unticked-by-default box to receive occasional tips and updates. Leaving this unchecked has no effect on whether your inquiry is handled.

You can revoke either consent at any time. Reply STOP to any text message, use the unsubscribe link in any marketing email, or email hello@getpoweredleads.com and we will honor it promptly. Revoking marketing consent does not stop us contacting you about an inquiry you have an active request for; revoking contact consent stops both.

Email Practices (CAN-SPAM)

Marketing and nurture emails from us:

  • Use subject lines that honestly describe the content of the email
  • Identify the message as coming from PoweredLeads and include our postal address (71-75 Shelton Street, Covent Garden, London, WC2H 9JQ)
  • Carry a working one-click unsubscribe link in the body, and a List-Unsubscribe header so your mail app's own unsubscribe button works. Either one takes effect immediately, with no login and no confirmation step
  • Are checked against our suppression list before every send, so once you unsubscribe you stop receiving marketing email from us
  • Are actioned promptly: an opt-out or "reply stop" request is honored, and we do not sell or transfer your email address to a third party for their own marketing after you unsubscribe

Unsubscribing from marketing does not stop us replying to an inquiry you raised with us. Those replies are not marketing and carry no unsubscribe link.

Lawful Basis for Processing

We process your data under the following lawful bases:

  • Consent: When you submit a contact form or the availability check, you consent to us using your details to respond, discuss our services, and, where you have opted in, contact you about your inquiry as described above. You can withdraw consent at any time by emailing us.
  • Legitimate interest: For anonymous website analytics (to improve our site) and for B2B marketing outreach to businesses who may benefit from our services. We balance our interest against your rights and only contact relevant business contacts.
  • Contract: To deliver our services to existing clients.
  • Legal obligation: Where we need to retain data for tax, legal, or regulatory purposes.

Analytics & Tracking

We use PostHog for website analytics, configured so that it sets no cookies and stores nothing that outlives your visit ("memory" persistence). Data is processed on EU-based servers. Session replay is disabled — we do not record your screen, your typing, or your mouse movements. We do not use analytics data to identify individual visitors; it is used solely to improve our website.

Two things are written to your browser's session storage while you are on the site, and both are erased when you close the tab:

  • The campaign information that brought you here (referring site and any utm_* parameters), so we can tell which channels work.
  • A random, per-tab identifier (for example pl_m4f2k1_a7c9x2b0) that links the events in one visit together. It is not derived from anything about you, and it is not reused on your next visit.

If you complete the availability check at /start/, your answers so far are also kept in your browser's local storage so a reload does not lose them. Your phone number and your consent choices are never stored there, and the record is cleared as soon as you finish.

For more information on PostHog's privacy practices, see their privacy policy.

Cookies

Our website uses minimal cookies:

  • Essential cookies: Required for the site to function (e.g., Cloudflare security cookies).

We do not use analytics cookies, advertising cookies, or tracking pixels. Because we set no analytics or advertising cookies, no cookie consent banner is required. You can control cookies, and clear site storage, through your browser settings.

How We Use Your Data

  • To respond to your inquiries
  • To provide and improve our lead generation services
  • To contact you about an inquiry, and to send you relevant information about our services (with your consent)
  • To measure and improve our website
  • To comply with legal obligations

Who We Share Data With

We do not sell your personal data. We share data with the following processors who help us run our business, and with the HVAC contractor whose ZIP codes match your inquiry:

  • PostHog, Inc.: anonymous website analytics (EU servers)
  • Cloudflare, Inc.: website hosting, security, and performance
  • Email service provider: to send and manage communications

We may also share data with legal authorities where required by law.

International Transfers

We are a UK-registered company processing data about US inquiries, so your data is transferred internationally as a normal part of the service. Our analytics data is processed within the EU. Some processors (notably Cloudflare) may process data on servers outside the UK and EEA. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data.

Data Retention

  • Contact form submissions: retained for up to 3 years, then deleted
  • Client data: retained for the duration of our contract plus 6 years (for tax and legal purposes)
  • Website analytics: anonymous and retained according to PostHog's retention policy

Your Rights

As a UK-established data controller, we honor the following rights for anyone whose data we hold, in line with UK GDPR:

  • Access: request a copy of the data we hold about you
  • Rectification: ask us to correct inaccurate data
  • Erasure: ask us to delete your data (where we have no legal reason to keep it)
  • Restriction: ask us to limit how we use your data
  • Portability: request your data in a portable format
  • Object: object to processing based on legitimate interest or for direct marketing
  • Withdraw consent: at any time, without affecting prior processing

To exercise any of these rights, email us at hello@getpoweredleads.com. We'll respond within 30 days.

California and US State Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to know what personal information we hold about you, to request its deletion, and to opt out of the "sale" of personal information. We do not sell your personal information, to data brokers or anyone else. To exercise a CCPA right, email hello@getpoweredleads.com with your request and we will respond within the timeframe required by law. If you live in another US state with its own privacy law, we will honor equivalent requests on the same basis.

Complaints

If you're unhappy with how we've handled your data, you can complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), since we are a UK-established controller:

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We won't make significant changes without letting you know.

Contact Us

Email: hello@getpoweredleads.com
Company: PoweredLeads Ltd, registered in England and Wales, company number 17398455
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Serving HVAC contractors across the United States · Operated from the UK