HVAC Lead Generation Companies Compared: Every Published Price and Policy (2026)

Every list of “best HVAC lead generation companies” we could find is written by one of the companies, with themselves at number one. This page is the other thing: every vendor’s published price, exclusivity terms, replacement policy and extra fees in one table, with a link to the source for each claim, so you can do the comparison yourself. We sell leads too — we’re in the table on the same terms as everyone else, and we’ve marked our row.

The comparison table

Vendors listed alphabetically. Figures are published prices where the vendor publishes them, and clearly-labeled secondary reporting where they do not; each cell links to its source, and dates are noted where the data is older. Links are the source of truth.

Company	Published price	Exclusive?	Replacement policy	Fees beyond the lead
33 Mile Radius	Not published (“varies by service area”)	Yes, per contractor	“Never pay for wrong numbers”	None stated
99 Calls	$54.99/lead (organic)	Yes	Spam/duplicates filtered	$399 setup + $199/mo Growth package required
Angi	$15–85+/lead (secondary reporting; Angi publishes no rate card)	No — up to 5 pros per request	Credit requests, case-by-case	~$300/yr membership
Billy.com	$19–49 forms, $115 calls	Both tiers sold	Not published	None stated; published rates are floor bids
conXpros	$45–85 forms, $45–100 calls	Yes, phone-verified	Credits for bad/uncontactable leads	None stated
Fixr	$80–120 repair, $100–180 replacement	Exclusive tier	Pre-screened; SMS-PIN verification	No upfront commitment
Google LSA	~$51 avg (409-account benchmark)	Not resold by Google, but consumers may contact several LSA advertisers	Manual disputes removed in 2026	None; requires screening/approval
Minyona	$50–200/qualified lead	Yes, ZIP-filtered	Fake submissions not charged; unresponsive-but-real not covered	$2,000 setup; you pay Meta ad spend
PoweredLeads (us — our row, judge it as skeptically as the rest)	From $69/accepted lead	Yes — one contractor per locked ZIP set, backed by a refund guarantee	Any lead missing our published four-point standard replaced free, no claim window	None — no setup, no monthly, no contract
Service Direct	$112 US avg/call, Austin $234 (their published Q1 2023 data; no newer averages published)	Yes, pay-per-call	Review workflow for non-service calls	None stated; you set your own bid
Thumbtack	$35–90/lead (secondary reporting)	No — shown to 4–5 pros	Refund requests, case-by-case	Credit-based system

How to read the table

The headline price is the least useful column. 99 Calls’ $54.99 is real, and so is the $399 setup and $199/month around it. Minyona’s $50 floor is real, and so is the $2,000 setup and the Meta ad spend you fund separately. A no-fee $85 lead can cost less than a with-fee $55 one at any volume a small contractor actually buys.

Exclusivity is binary, remedies aren’t. Most exclusive vendors promise one contractor per lead. Ask what happens to your money if the promise breaks. To our knowledge the refund guarantee in our row — remaining balance refunded in full if we ever double-sell your locked ZIPs — is the only published financial remedy in the table; we’d genuinely welcome competitors matching it, because it would make the whole category more trustworthy.

Replacement policies do the real quality work. Every vendor says “quality leads.” The differences live in writing: what counts as invalid, who decides, and how long you have to claim. Minyona’s honest caveat — a real-but-unresponsive contact is “part of lead gen” — is the industry default. Our standard verifies the phone number is live before the lead reaches you, so a dead number is our cost, not yours; a live homeowner who has not picked up yet is a call-again, not a defect — the same carve-out we publish everywhere.

Match the source to the work you want. Pay-per-call vendors (Service Direct, 33 Mile Radius) skew toward urgent repair — great if you answer phones fast. Search-sourced form vendors (Fixr, conXpros) capture homeowners already shopping. Meta-sourced vendors (Minyona, us) generate replacement interest search can’t reach — different intent, explained honestly here. Shared platforms are fill-in volume with a speed lottery attached.

The five questions to ask any vendor, in writing

1. Is every lead sold to exactly one contractor — and what is the financial remedy if it isn’t?
2. What is your written definition of a valid lead?
3. What happens with dead numbers, renters, and out-of-area contacts, and is there a claim deadline?
4. Is the per-lead price the entire price?
5. How was the lead generated and verified before I was charged?

Any vendor worth your money answers all five on paper before taking a dollar. Ours are published on the how it works page, and you can check whether your ZIP codes are open in about 90 seconds at the area check.