How Much Do HVAC Leads Cost in 2026? Every Published Price, Sourced
Ask five vendors what an HVAC lead costs and you will get five confident answers between $10 and $400. All five can be telling the truth, because “a lead” is not one product. This page lays out every published price we could verify in 2026, what each number actually buys, and the arithmetic that matters more than any of them.
The short answer
HVAC leads in 2026 cost anywhere from $8 to $400+ depending on four things: whether the lead is exclusive or shared, whether the contact details were verified before you were charged, whether the homeowner wants a repair or a replacement, and whether you are buying a web form, a live call, or a booked appointment. Shared form leads publish at $8–49 (Billy.com’s published shared range). Exclusive verified form leads publish at $45–120. Exclusive replacement-intent leads publish at $100–180. Live calls publish from around $55 up past $200 in hot metros.
Published prices, by vendor
These are the vendors’ own published numbers, linked so you can check them yourself. Prices move; the links are the source of truth.
| Vendor | Published price | What it buys |
|---|---|---|
| Angi | $15–85+ per lead, plus ~$300/yr membership | Shared with up to 5 pros |
| Billy.com | $19–39 repair forms, $49 install forms, $115 exclusive calls | Mixed; shared records go to 4 providers |
| 99 Calls | $54.99 per organic lead | Exclusive, but requires their $399 setup + $199/mo Growth package |
| conXpros | $45–85 forms, $45–100 live calls | Phone-verified, exclusive, credits for bad leads |
| Fixr | $80–120 exclusive repair, $100–180 exclusive replacement | Pre-screened forms, intent split published |
| Porch (rate card) | ~$42–50 install forms, ~$84–100 verified install forms | Verified tier exists, but not guaranteed exclusive |
| Service Direct | $112 US average per exclusive call, Texas $150, Austin $234 (their published Q1 2023 figures — the most recent they publish) | Pay-per-call, you set your own bid |
| Minyona | $50–200 per qualified lead + $2,000 setup | Meta-generated, exclusive, ZIP-filtered |
| Google LSA | $51 average (409-account benchmark) | Calls/messages; not resold by Google, though consumers may contact several advertisers; manual bad-lead disputes removed in 2026 |
The three multipliers hiding inside every price
Exclusivity. Elevarus publishes shared form leads at $25–90 converting at 10–20%, against exclusive form leads at $100–264 converting at 40–60%. Per booked job the “expensive” lead wins, which is why serious vendors lead with exclusivity rather than price.
Verification. LeadSync’s verification model — assumptions, not an audit — puts valid phone numbers on raw ad-generated forms around 60%, rising to ~95% with verification. A $60 lead you can never reach costs more than a $90 lead who picks up.
Intent. A tune-up inquiry and a system-replacement inquiry are different products with different math. Fixr prices the gap directly: $80–120 for repair intent, $100–180 for replacement intent. The average replacement ticket in the US runs $7,000+, which is why replacement leads carry the premium.
The only number that matters: cost per booked job
Work every source back to the same unit. A $51 LSA lead booking at 44% costs about $116 per booked job. A $35 shared lead closing at 10% costs $350 per booked job, plus the platform’s membership fee, plus your team’s time calling homeowners who already hired quote number two. A $100 exclusive replacement lead closing at 1 in 4 costs $400 per booked job on a $7,000+ ticket.
Contractor Magazine’s 2026 benchmark calls $30–90 per lead with a 25–40% close rate healthy for HVAC, and adds the sentence worth printing out: a $70 lead closing one in three is reasonable for a $6,000 replacement and a disaster for a $150 service call.
Where we sit
PoweredLeads sells exclusive HVAC replacement leads from $69 per accepted lead: verified before delivery, locked ZIP codes, one contractor per area, and any lead that misses our published standard replaced free. No setup fee, no monthly fee, no contract. The full detail is on our pricing page.
Frequently asked questions
How much does an HVAC lead cost in 2026?
Published 2026 prices run from $8-49 for shared leads (Angi, Billy.com), $35-120 for Google Local Services Ads calls, $45-120 for exclusive verified form leads, and $100-180 for exclusive replacement-intent leads. Live transferred calls run from about $55 to past $200 depending on the market. The spread is explained by exclusivity, verification and intent, not vendor generosity.
Why are exclusive HVAC leads more expensive than shared leads?
A shared lead is sold to 3-5 contractors at once and published comparisons put its close rate around 10-20%. An exclusive lead goes to one contractor and published close rates run 40-60% for search-sourced leads. Per booked job, the pricier exclusive lead is usually the cheaper one.
What do Google Local Services Ads HVAC leads cost?
A February 2026 benchmark across 409 HVAC accounts put the average LSA lead at $51 with a 44% booking rate, implying roughly $116 per booked job. Smaller markets can run near $30 and competitive metros past $90, and Google removed manual bad-lead disputes in 2026.
Are cheap HVAC leads worth buying?
Usually not by themselves. The cheapest published leads are shared or unverified, and the hidden costs are dead numbers, renters and four competitors on the same homeowner. Judge every source by cost per booked job, not cost per lead.